About.com’s Laura Lake tackles the top ten myths about PR today:
- Myth 1: Any Press is Good Press
- Myth 2: PR is All about Press Releases and Press Conferences
- Myth 3: Once You Break Through with Publicity, You’re Golden
- Myth 4: Myth: Publicity is Free and Easy
- Myth 5: You Need to Hire an Expensive PR Firm
- Myth 6: Good Products Don’t Need Publicity – - Only Bad Products Do
- Myth 7: Public Relations Can’t be Measured and is Therefore Worthless
…Read the rest on About.com.
I would also add:
- Myth 11: Media coverage is the ultimate goal
What about you?
An increasing number of companies are injecting humor into the press release.
While DealBook receives dozens of press releases a day, this one jumped out at us. It seems that even when announcing serious news, Vice was trying to appeal to its target demographic. “The World’s Most Successful Media Moguls Align with Upstart Media Empire with the Goal of ‘Total World Domination,’” read the headline.
If you didn’t know, I’m a huge DealB%k fan.
Can public relations firm ethically represent dictators like Gaddafi? The question, believe it or not, has been gaining steam in industry forums and even the front page of some European publications in recent weeks after it was discovered a London PR firm was working behalf of the Libyan despot.
Understandably, some people were upset at the revelation. But, are firms like Chime Communications that work for foreign authoritarian’s abroad breaking the industry’s code of ethics?
The determining factor to whether or not you believe a PR firm can represent the Saddam’s, Gaddafi’s and Pol Pot’s of the world in an ethical manner, boils down to your understanding of the industry’s code of ethics and human nature.