PR pro’s and organizations from around the world met at the 3rd European Summit on Measurement in Lisbon last week to outline objectives for the coming year.
Top Named Initiatives:
1. How to measure the return on investment (ROI) of public relations (89%)
2. Create and adopt global standards for social media measurement (83%)
3. Measurement of PR campaigns and programmes needs to become an intrinsic part of the PR toolkit (73%)
4. Institute a client education program such that clients insist on measurement of outputs, outcomes and business results from PR programs (61%)
How will you improve your measuring this year?
News flash: word choice is important when it comes to writing.
Yesterday, I was putting together a quick internal “blurb” to describe the career of one of our faculty members. Quickly, and without much thought, I asked, rhetorically, “what had driven her to the field of technology.”
A colleague didn’t mince words. The definition of driven: being under compulsion, as to succeed or excel. Is that what I wanted to say? Most likely not – the word I was looking for was “attracted” or “appealed.” He was right, of course.
I blame the NBA Finals. Wall to wall coverage what distinguishes certain players from others – the “drive” of one individual or individual to succeed – had been imprinted on my brain. The term driven had earned mindshare and was now seeping into my writing.
Undoubtedly, this isn’t the first time I’ve thoughtlessly used the wrong word, and it won’t be the last. But, this innocuous moment will serve as a reminder that avoiding the misuse of commonly misused words like irony, enormity and nonplussed isn’t enough. We must be as vigilant with our unconscious word choice as with grammar and punctuation.
A newsroom is more than a press release splash page. The best ones out there are not even a page at all – but rather the home for an online community that brings together all aspects of university life.
Ole Miss does it better than institution I’ve seen. The newsroom incorporates press releases, campus briefs, alumni, staff, and student news. Couple that with the use of video, photo galleries, podcasts and social sharing capabilities, the site demands interaction from each and every visitor. … Continue Reading
Over the next few weeks, blogging may be more sporadic as I begin work on a white paper addressing social media in higher education. However, during the course of my research, I stumbled upon a few interesting reads. Take a look when you get a chance.
M.H. Beals offers up strategies for academics on twitter, including facilitating group discussions with their students, promoting speaking events, or collaborating over potential course work with peers around the globe. Alexandra Samuels’ 10 Ways Academics Can Use Twitter expands on Beals work by organizing “back-channel” conversations using hashtags or identifying potential research subjects by using Twitter’s key word search.