If you haven’t taken part, Twitter Chats are a great opportunity to connect with likeminded professionals, collaborate, share and solve problems. Few of my favorites include: … Continue Reading
Who needs gainful employment when you can just force schools to label degrees with low-paying prospects as such?
“Communications 103: This Class Will Decrease Your Lifetime Earnings”
That, at least, is the UK’s plan as outlined by a highly anticipated white paper on higher education released by the State for Universities and Science.
In an interview with BBC Breakfast, (David Willetts, Universities Minister) said: “There are some courses that are far better at preparing young people for the world of work than others. At the moment, the student finds it very hard to get that information.
“In future, they are going to be able to see “if I do biological sciences at one university, I have got a much better chance of a job in a pharmaceutical company than if I do biological sciences at a different university”.” … Continue Reading
Just in case you’re wondering about how competitive blogging can be, I present the infographic, “Things That Happen On Internet Every 60 Seconds.”
Few points of consideration for aspiring authors: every minute 60 new blog domains are registered and over 1,500 independent blogs published, including this one. Even more amazing? Twenty-thousand Tumblr blogs are also published within that span.
Infographic by- Shanghai Web Designers
*Or, so says Jackson Wightman of Proper Proproganda.
Why, you ask? Wightman writes:
…between the immense time it takes to show returns, the small chance of creating content anyone consumes, the difficulty of accurately measuring the direct business benefits of your activities, and the immense opportunity cost that comes with blogging, you may be better off doing other things with your time.
Jackson has a point. There are a ton of established personalities already out there and a finite amount of minutes in the day. Most bloggers are going to be left out in the cold when it comes to securing a mainstream industry audience. … Continue Reading
Sometimes one line is all that’s needed. Fortunatley, Dan Pallatto chose to go a bit further and explore the eight components of any brand in the Harvard Business Review.
Here’s a snippet:
Brand is your strategy. If you’re a consumer brand, brand is your products and the story that those products tell together… Back in 1969 NASA didn’t have the best logo. But man did it have a brand. It has a nicer logo now — but the brand no longer stands for anything. If you don’t know where you’re going or how you’re going to get there, that’s your brand, no matter what fancy new name you come up with.
Brand is your calls to action. If Martin Luther King had offered people free toasters if they marched on Washington, that would have been his brand. Are your calls to action brave and inspiring or tacky? Are they consistent with some strategy that makes sense? Getting more Facebook “likes” isn’t a strategy, in and of itself. If you’re a humanitarian organization, the things you ask your constituents to do are your brand.
The column is more than worth the full read.