David Pogue, the NY Times celebrity tech writer, has been reprimanded by the Grey Lady. His crime? Having the audacity to help those of us in PR do our job more effectively, and in turn, his. I speak, of course, of his participation in events sponsored by the public relations industry in which he outlines how practitioners can be more effective with pitching their story ideas.
If you haven’t taken part, Twitter Chats are a great opportunity to connect with likeminded professionals, collaborate, share and solve problems. Few of my favorites include: … Continue Reading
Who needs gainful employment when you can just force schools to label degrees with low-paying prospects as such?
“Communications 103: This Class Will Decrease Your Lifetime Earnings”
That, at least, is the UK’s plan as outlined by a highly anticipated white paper on higher education released by the State for Universities and Science.
In an interview with BBC Breakfast, (David Willetts, Universities Minister) said: “There are some courses that are far better at preparing young people for the world of work than others. At the moment, the student finds it very hard to get that information.
“In future, they are going to be able to see “if I do biological sciences at one university, I have got a much better chance of a job in a pharmaceutical company than if I do biological sciences at a different university”.” … Continue Reading
Just in case you’re wondering about how competitive blogging can be, I present the infographic, “Things That Happen On Internet Every 60 Seconds.”
Few points of consideration for aspiring authors: every minute 60 new blog domains are registered and over 1,500 independent blogs published, including this one. Even more amazing? Twenty-thousand Tumblr blogs are also published within that span.
Infographic by- Shanghai Web Designers
*Or, so says Jackson Wightman of Proper Proproganda.
Why, you ask? Wightman writes:
…between the immense time it takes to show returns, the small chance of creating content anyone consumes, the difficulty of accurately measuring the direct business benefits of your activities, and the immense opportunity cost that comes with blogging, you may be better off doing other things with your time.
Jackson has a point. There are a ton of established personalities already out there and a finite amount of minutes in the day. Most bloggers are going to be left out in the cold when it comes to securing a mainstream industry audience. … Continue Reading