Last week Excelsior hosted a summit on “serious gaming” and higher education. (Yes, video games can be educational!) Being a distance learning institution, we decided to livestream the panel for all those who couldn’t travel to Albany. We spent a little over a month trying to raise awareness of not only the event, but the issue of serious gaming in general.

I decided to use Storify to capture a snapshot of our PR activities.

 

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Storify: Anatomy of a Serious Gaming PR Campaign

Posted on May 18, 2012 by Mike Lesczinski

Last week Excelsior hosted a summit on “serious gaming” and higher education. (Yes, video games can be educational!) Being a distance learning institution, we decided to livestream the panel for all those who couldn’t travel to Albany. We spent a little over a month trying to raise awareness of not only the event, but the issue of serious gaming in general.

I decided to use Storify to capture a snapshot of our PR activities.

 

Post to Twitter Tweet This Post